About Us

"Your mind is the architect of your beauty, designing a masterpiece that evolves with every act of self-love."

 Hi, I’m Sarah Gabrielle, founder and creative director of Bittle Beauty. I know first-hand how arduous the motherhood journey can be for most. It was a sobering experience for me, the woman I once was became a distant memory. I was hungover with hormones, sleep- deprived, and lacking the "village" I thought would come to my aid. I didn’t have the time for self-care, and honestly, I forgot how to take care of myself. So, I created Bittle Beauty to inspire well-being, and beauty confidence for busy moms like me, who need motivation in creating space to prioritize their self-care mindfully amidst the chaos.

 

Who We Are:

At Bittle Beauty, we transcend the conventional role of a hair and body care brands - we are a dynamic movement propelled by an unwavering belief in the profound impact of purposeful, little actions.

Bittle Beauty exists to inspire beauty confidence and well-being for moms who are often too busy to prioritize themselves. We’re here to provide products that support simple, effective self-care, helping moms feel good in their skin again—without adding to their already long to-do lists. We believe that when moms take care of themselves, they can show up more fully for their families, their work, and most importantly, themselves.

Bittle Self-Care is a simple, time-saving approach to self-care that helps busy moms reconnect with their beauty and well-being through small, impactful actions. It’s about making self-care feel achievable and enjoyable, even with a packed schedule. Bittle Self-Care celebrates the beauty of consistency over perfection, empowering you to create small moments that build your confidence, restore your energy, and make you feel like you again.

What We Offer:

Simple, Clean, Anhydrous, Adaptogenic, Multi-Use Products That Fit Into Busy Schedules

That’s where Bittle Beauty comes in. We believe that self-care doesn’t have to be complicated or time-consuming. Our mission is to make self-care simple for moms by offering clean, adaptogenic, multi-use beauty and wellness products that can be easily integrated into even the busiest of schedules. Whether it’s a nourishing pre-shampoo treatment, or a soothing body butter, our products help moms practice self-care in small but impactful ways.

Why We Do It:

The American Psychological Association (APA) highlighted that mothers often experience high levels of stress and burnout, which can contribute to neglecting their own self-care needs. We want to bridge the gap and empower busy moms with the tools and techniques to improve overall well-being.

Mindful Beauty:

A Mindful beauty is a mom who takes advantage of the little moments and makes them count, making the most out of what she has! We've witnessed how even the smallest acts of self-care can make a big difference – a calming aroma, a deep breath, an affirmation just for you. We call these little acts "Bittle acts" because they have the power to reshape your relationship with yourself and the world around you. 

So, join us in this revolution of the ordinary – where a hair care ritual becomes a moment of mindfulness, where a touch of skincare becomes an act of self-love, where every Bittle thing you do contributes to your well-being masterpiece.